About Us

We are about beautiful clothes on beautiful people doing beautiful things. Our mission is to make every woman that puts on a piece from Emma Lou's, feel amazing and look even better.

Emma Lou’s was founded in 2016 by Tiffany and Paul Ivanovsky with a simple dream — to make fashion affordable and accessible for everyone. Texas is home for them, where they’re raising their beautiful family and building a business that truly reflects who they are.

If you’ve ever met Paul and Tiffany, you know their love for people is genuine. Kindness isn’t just something they talk about — it’s how they live and how they run Emma Lou’s every single day. From the very beginning, they’ve worked to create more than a boutique… they’ve built a community where everyone feels welcome, valued, and seen.

You’ll usually find them doing whatever it takes to make sure every customer has the best experience — whether that’s behind the scenes, in the store, or going live on Facebook and our Emma Lou's app to connect with you face-to-face.

Come see us in person!
5522 FM 1488
Magnolia, Texas 77354

Shop a curated live show with Tiffany!
In the Apple or Android App Store, search Emma Lou's Boutique & tune in everyday for a curated show with styling and fashion advice! 

We can’t wait to meet you. 💛