Pre fall collection!Pre fall collection!
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Shop by Collection

DENIM
DENIM
TOPS
TOPS
SHOES
SHOES
GRAPHIC TEES
GRAPHIC TEES

new arrivals

Curated by Tiffany

Our newest summer arrivals in fresh prints and softy comfy fabrics you’ll love to wear!

SHOP THE STYLE
New Arrivals
VIEW ALL
Botanic Garden Sweatshirt
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Botanic Garden Sweatshirt

Botanic Garden Sweatshirt

$68.90
$68.90
Striped Banded Long Sleeve Pullover Top
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Striped Banded Long Sleeve Pullover Top

Striped Banded Long Sleeve Pullover Top

$38.90
$38.90
Quarter Concho Button Down Long Sleeve Top
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Quarter Concho Button Down Long Sleeve Top

Quarter Concho Button Down Long Sleeve Top

$42.90
$42.90
Color Block Striped Turtleneck Sweater
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Color Block Striped Turtleneck Sweater

Color Block Striped Turtleneck Sweater

$54.90
$54.90
Christmas Truck Striped Cardigan
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Christmas Truck Striped Cardigan

Christmas Truck Striped Cardigan

$58.90
$58.90
Christmas Gingham Flare Pants
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Christmas Gingham Flare Pants

Christmas Gingham Flare Pants

$78.90
$78.90
Contrast Trim Boat Neck Ribbed Detail Knit Sweater
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Contrast Trim Boat Neck Ribbed Detail Knit Sweater

Contrast Trim Boat Neck Ribbed Detail Knit Sweater

$48.90
$48.90
Fair Isle Hem Crew Neck Marled Knit Sweater
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Fair Isle Hem Crew Neck Marled Knit Sweater

Fair Isle Hem Crew Neck Marled Knit Sweater

$52.90
$52.90
Fair Isle Yoke Fold Button Down Cardigan
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Fair Isle Yoke Fold Button Down Cardigan

Fair Isle Yoke Fold Button Down Cardigan

$48.90
$48.90
Collard Wide Striped Button Down Cardigan
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Collard Wide Striped Button Down Cardigan

Collard Wide Striped Button Down Cardigan

$41.90
$41.90
Argyle Crewneck Ribbed Sweater
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Argyle Crewneck Ribbed Sweater

Argyle Crewneck Ribbed Sweater

$52.90
$52.90
Polka Dot Lace Trim Short Sleeve Midi Dress
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Polka Dot Lace Trim Short Sleeve Midi Dress

Polka Dot Lace Trim Short Sleeve Midi Dress

$72.90
$72.90
Satin Lace Trim Puff Sleeve Midi Dress
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Satin Lace Trim Puff Sleeve Midi Dress

Satin Lace Trim Puff Sleeve Midi Dress

$51.90
$51.90
Floral Satin Fodet Midi Skirt
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Floral Satin Fodet Midi Skirt

Floral Satin Fodet Midi Skirt

$52.90
$52.90
Half Zip Stripe Contrast Trim Long Sleeve Knit Top
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Half Zip Stripe Contrast Trim Long Sleeve Knit Top

Half Zip Stripe Contrast Trim Long Sleeve Knit Top

$56.90
$56.90
Washed Long Sleeve Ribbed Henley Knit Top
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Washed Long Sleeve Ribbed Henley Knit Top

Washed Long Sleeve Ribbed Henley Knit Top

$38.90
$38.90
Raw Rolled Edge Henley Sweater
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Raw Rolled Edge Henley Sweater

Raw Rolled Edge Henley Sweater

$42.90
$42.90
Horse Jacquard Long Sleeve Knit Sweater
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Horse Jacquard Long Sleeve Knit Sweater

Horse Jacquard Long Sleeve Knit Sweater

$54.90
$54.90
Heathered Stripe Collared Fuzzy Sweater
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Heathered Stripe Collared Fuzzy Sweater

Heathered Stripe Collared Fuzzy Sweater

$54.90
$54.90
Polka Dot Button Down Cardigan
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Polka Dot Button Down Cardigan

Polka Dot Button Down Cardigan

$54.90
$54.90
Striped Boxy Long Sleeve Top With Matching Shorts
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Striped Boxy Long Sleeve Top With Matching Shorts

Striped Boxy Long Sleeve Top With Matching Shorts

$74.90
$74.90
Stripe Henley Wide Half Sleeve Knit Top
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Stripe Henley Wide Half Sleeve Knit Top

Stripe Henley Wide Half Sleeve Knit Top

$58.90
$58.90
Stripe Colorblock Detail Short Sleeve Knit T-Shirt
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Stripe Colorblock Detail Short Sleeve Knit T-Shirt

Stripe Colorblock Detail Short Sleeve Knit T-Shirt

$42.90
$42.90
Long Sleeve Fuzzy Knit Pullover Sweater
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Long Sleeve Fuzzy Knit Pullover Sweater

Long Sleeve Fuzzy Knit Pullover Sweater

$48.90
$48.90

Shop the Look

Judy Blue Sombra Mid-Rise Palazzo
Avery Weekend Wide
’Tis the Season Gameday

No Back Gap. Tummy Control. Butt Lifting Fit.

Avery Denim Co.
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Avery Denim The Tailored Trouser - Classic Blue

Avery Denim The Tailored Trouser - Classic Blue

Avery Denim The Tailored Trouser - Classic Blue

$88.00
$88.00
Avery Denim - The Classic Straight - Light Vintage Blue
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Avery Denim - The Classic Straight - Light Vintage Blue

Avery Denim - The Classic Straight - Light Vintage Blue

$88.00
$88.00
Avery Denim - The Everyday Skinny - Classic Blue
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Avery Denim - The Everyday Skinny - Classic Blue

Avery Denim - The Everyday Skinny - Classic Blue

$88.00
$88.00
Avery Denim The Modern Barrel - Vintage Indigo
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Avery Denim The Modern Barrel - Vintage Indigo

Avery Denim The Modern Barrel - Vintage Indigo

$88.00
$88.00
The Statement Straight - Textured Classic Blue
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The Statement Straight - Textured Classic Blue

The Statement Straight - Textured Classic Blue

$88.00
$88.00
AVERY - The Weekend Wide - Deep Indigo
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AVERY - The Weekend Wide - Deep Indigo

AVERY - The Weekend Wide - Deep Indigo

$88.00
$88.00
Avery Denim The Relaxed Skinny - Deep Indigo
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Avery Denim The Relaxed Skinny - Deep Indigo

Avery Denim The Relaxed Skinny - Deep Indigo

$88.00
$88.00

Rave Reviews

What some of our 20k customers think...

“I love the way these shorts look, fit and feel!!! I was able to size down to a large and still have enough room! I wear the XL in my other Judy Blue shorts. By favorite pair of shorts, so far!!!”

Christina

“Just received my Avery Jeans. I love them!!! The fit and the customer service from Emma Lou's make everything so easy.”

Shelley

“Extremely soft and comfortable top that is absolutely perfect with white denim or regular denim! wore with white Judy blue kick flares and got TONS of compliments!”

Kayla

“I've ordered from Emma Lou's Boutique several times before, and this time, my daughter and I visited the Magnolia location. We were so thrilled we made the trip! The selection was truly amazing.”

Shannon

“This t-shirt is soft and has great colors. I love all my graphic T’s I get from Emma Lou’s!”

Beth

“My jeans were exactly as described, fit perfectly and arrived within a few days. I will be ordering again. I’m a very satisfied customer!”

Chere

“Got my Avery trouser jeans yesterday!!!! I am so EXCITED! THESE are the softest, best fitting jeans!!!! Tiffany you are amazing!! Thank you so much. (I'm going to need more, just sayin' 😊)”

MARSHA G.

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