Pre fall collection!Pre fall collection!
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Shop by Collection

DENIM
DENIM
TOPS
TOPS
SHOES
SHOES
GRAPHIC TEES
GRAPHIC TEES

new arrivals

Curated by Tiffany

Our newest summer arrivals in fresh prints and softy comfy fabrics you’ll love to wear!

SHOP THE STYLE
New Arrivals
VIEW ALL
Scallop Trim Baroque Floral Top
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Scallop Trim Baroque Floral Top

Scallop Trim Baroque Floral Top

$54.90
$54.90
Ruffled Neckline Striped Pintuck Blouse
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Ruffled Neckline Striped Pintuck Blouse

Ruffled Neckline Striped Pintuck Blouse

$55.90
$55.90
Gingham Girl Half Sleeve Blouse
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Gingham Girl Half Sleeve Blouse

Gingham Girl Half Sleeve Blouse

$52.90
$52.90
Country Club Cutie Short Sleeve Top With Ruffle Detail
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Country Club Cutie Short Sleeve Top With Ruffle Detail

Country Club Cutie Short Sleeve Top With Ruffle Detail

$56.90
$56.90
Elodie Cotton Shirt Dress With Front Tie Detail
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Elodie Cotton Shirt Dress With Front Tie Detail

Elodie Cotton Shirt Dress With Front Tie Detail

$78.90
$78.90
Stripped Center Seam Crew Neck Sweater
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Stripped Center Seam Crew Neck Sweater

Stripped Center Seam Crew Neck Sweater

$44.90
$44.90
Super Soft Textured Sweater
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Super Soft Textured Sweater

Super Soft Textured Sweater

$44.90
$44.90
Floral Crew Neck Pullover Sweater
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Floral Crew Neck Pullover Sweater

Floral Crew Neck Pullover Sweater

$54.90
$54.90
Floral Print Crew Neck Sweater
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Floral Print Crew Neck Sweater

Floral Print Crew Neck Sweater

$54.90
$54.90
Waffle Stiped V Neck Sweater
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Waffle Stiped V Neck Sweater

Waffle Stiped V Neck Sweater

$46.90
$46.90
Slit Neck Sweater With Patch Work Detail
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Slit Neck Sweater With Patch Work Detail

Slit Neck Sweater With Patch Work Detail

$48.90
$48.90
Fuzzy Crew Neck Striped Button Down Cardigan
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Fuzzy Crew Neck Striped Button Down Cardigan

Fuzzy Crew Neck Striped Button Down Cardigan

$48.90
$48.90
Color Contrast Crew Neck Sweater
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Color Contrast Crew Neck Sweater

Color Contrast Crew Neck Sweater

$47.90
$47.90
V Neck Button Down Sweater Vest
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V Neck Button Down Sweater Vest

V Neck Button Down Sweater Vest

$42.90
$42.90
Vertically Textured Sweater Featuring Long Balloon Sleeves
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Vertically Textured Sweater Featuring Long Balloon Sleeves

Vertically Textured Sweater Featuring Long Balloon Sleeves

$44.90
$44.90
Color Accent Long Sleeve Cardigan
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Color Accent Long Sleeve Cardigan

Color Accent Long Sleeve Cardigan

$53.90
$53.90
Fringe Hem Doman Batwing Sweater Cardigan
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Fringe Hem Doman Batwing Sweater Cardigan

Fringe Hem Doman Batwing Sweater Cardigan

$56.90
$56.90
Boat Neck Long Sleeve Multi Striped Sweater
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Boat Neck Long Sleeve Multi Striped Sweater

Boat Neck Long Sleeve Multi Striped Sweater

$48.90
$48.90
Flower Jacquard Button Down Cardigan
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Flower Jacquard Button Down Cardigan

Flower Jacquard Button Down Cardigan

$52.90
$52.90
Solid Button Down Sweater Cardigan
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Solid Button Down Sweater Cardigan

Solid Button Down Sweater Cardigan

$44.90
$44.90
Honeycomb Multi Striped Sweater
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Honeycomb Multi Striped Sweater

Honeycomb Multi Striped Sweater

$48.90
$48.90
Button Cuff Solid Sweater Cardigan
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Button Cuff Solid Sweater Cardigan

Button Cuff Solid Sweater Cardigan

$43.90
$43.90
Short Sleeve Raglan Sweater
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Short Sleeve Raglan Sweater

Short Sleeve Raglan Sweater

$42.90
$42.90
Double Striped Crew Neck Sweater With Center Seam Detail
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Double Striped Crew Neck Sweater With Center Seam Detail

Double Striped Crew Neck Sweater With Center Seam Detail

$44.90
$44.90

Shop the Look

Judy Blue Sombra Mid-Rise Palazzo
Avery Weekend Wide
’Tis the Season Gameday

No Back Gap. Tummy Control. Butt Lifting Fit.

Avery Denim Co.
VIEW ALL
Avery Denim The Tailored Trouser - Classic Blue

Avery Denim The Tailored Trouser - Classic Blue

Avery Denim The Tailored Trouser - Classic Blue

$88.00
$88.00
Avery Denim - The Classic Straight - Light Vintage Blue
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Avery Denim - The Classic Straight - Light Vintage Blue

Avery Denim - The Classic Straight - Light Vintage Blue

$88.00
$88.00
Avery Denim - The Everyday Skinny - Classic Blue

Avery Denim - The Everyday Skinny - Classic Blue

Avery Denim - The Everyday Skinny - Classic Blue

$88.00
$88.00
Avery Denim The Modern Barrel - Vintage Indigo
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Avery Denim The Modern Barrel - Vintage Indigo

Avery Denim The Modern Barrel - Vintage Indigo

$88.00
$88.00
The Statement Straight - Textured Classic Blue
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The Statement Straight - Textured Classic Blue

The Statement Straight - Textured Classic Blue

$88.00
$88.00
AVERY - The Weekend Wide - Deep Indigo
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AVERY - The Weekend Wide - Deep Indigo

AVERY - The Weekend Wide - Deep Indigo

$88.00
$88.00 $88.00
Avery Denim The Relaxed Skinny - Deep Indigo
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Avery Denim The Relaxed Skinny - Deep Indigo

Avery Denim The Relaxed Skinny - Deep Indigo

$88.00
$0.00 $88.00

Rave Reviews

What some of our 20k customers think...

“I love the way these shorts look, fit and feel!!! I was able to size down to a large and still have enough room! I wear the XL in my other Judy Blue shorts. By favorite pair of shorts, so far!!!”

Christina

“Just received my Avery Jeans. I love them!!! The fit and the customer service from Emma Lou's make everything so easy.”

Shelley

“Extremely soft and comfortable top that is absolutely perfect with white denim or regular denim! wore with white Judy blue kick flares and got TONS of compliments!”

Kayla

“I've ordered from Emma Lou's Boutique several times before, and this time, my daughter and I visited the Magnolia location. We were so thrilled we made the trip! The selection was truly amazing.”

Shannon

“This t-shirt is soft and has great colors. I love all my graphic T’s I get from Emma Lou’s!”

Beth

“My jeans were exactly as described, fit perfectly and arrived within a few days. I will be ordering again. I’m a very satisfied customer!”

Chere

“Got my Avery trouser jeans yesterday!!!! I am so EXCITED! THESE are the softest, best fitting jeans!!!! Tiffany you are amazing!! Thank you so much. (I'm going to need more, just sayin' 😊)”

MARSHA G.

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